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Just Start

I’m not ready to start this blog. I’m not even ready to write this post.

When it comes to launching an authority website or blog, the conventional wisdom says that you carefully plan first, then implement.

Make sure you figure out your branding. Make sure you have your site structure figured out. Make sure you have a marketing strategy in place. Have a plan for generating traffic to your site. Have something in place to capture emails so you can start building your list. Make sure you know what you’re going to say.

I don’t really have any of those things figured out yet.

Another thing you’re supposed to do before launching is to have several posts already written so you can focus on other activities to generate attention for your blog.

I don’t have any other posts written. I actually have no idea what I’m going to be writing next. I don’t even know how this post is going to end.

What I do have, though, is a burning desire to attain financial freedom by leveraging the power of the Internet, while living an unconventional life, and showing others how to do the same.

I’ve been self-employed for about four years now. That may sound great to some people. But believe me, being self-employed is NOT the same as being an entrepreneur. It’s basically like having a job, but with less perks and security.

It’s certainly no way to become free.

But I don’t want Old Dog Evolution to be just about me. I want it to be about us: The 40-something newbie and aspiring entrepreneurs who have lived conventional lives but are ready to evolve into something different. We’ve followed the conventional path most of our lives.

But we’ve always felt like there was more. More to experience. More to say. More to do. More to share.

We’ve operated pretty seamlessly within “the system”, even though, in spirit, we’re always on the periphery.

We’ve done a pretty good job at fitting in and being “normal”. We’ve had regular jobs. Mortgages. Car payments.

We’ve raised, or are in the middle of raising, families.

But we’re tired of settling for normal and regular.

We’re old dogs. But unlike the saying, we CAN learn new tricks.

Whether you’re pushing 40, or recently turned 40, or even if the age of 40 is far back in the rearview mirror, you can still change. If you want to.

You can evolve. You can be . . . better.

Better for yourself. Better for others, including your family and loved ones.

Better for the world.

But this is starting to sound like a manifesto. And that’s another post altogether . . .

So, for now, here I am, with my bare-bones website, default WordPress theme, and a million things I want to talk about that will likely come spilling out of me over the next few posts.

I’ll be honest; It might be a bit of a rambling mess at first. I’ve been having this conversation in my own head for a LONG time. And this is the first time I’ve put it out there for others. So, you’ll need to bear with me for awhile.

It may seem disjointed and downright incoherent at times. So, sorry in advance for that.

But if you’re willing to get onboard and come along for the ride, I promise that I’ll eventually find my footing, figure out what I’m doing, and then we’ll be able to talk about some really cool stuff. And learn from some really cool people who are starting to do super-cool things at an age where most people are trying to figure out how to comfortably coast through the rest of their career and into retirement.

One thing I can promise you: What you’re going to read here will be real. As in, I’m not going to try and gloss over the real struggles that happen as I try to build my businesses (yes, I said businessES).

It’ll by scary. It’ll be gritty. It’ll be inspiring. It’ll be funny. It might be embarassing sometimes.

There will be sweat, and tears.

And blood. Oh, there WILL be blood.

Because that’s how things go in real life.

When you’ve lived long enough and been through enough shit, you know that life doesn’t happen in a straight line. It goes up, down, sideways, zig-zags, and does 360 degree loops.

Sometimes the ride is exhilarating. Sometimes it makes you want to barf.

I’m 43 years old. I live in a small blue collar town in Ontario, Canada. I’m raising a family. I have a mortgage. I have a car payment. I have bills to pay. My father was a factory worker. I have no real background in business. I don’t have any high-powered connections.

I’m just some guy.

But I’m blessed and fortunate to be alive at a time when you can be “just some guy”, and still do amazing things and make an extraordinary contribution to the world.

And in the process, create an awesome life for yourself and the people you love.

It took me two days to write this post. Not because there are a lot of words. But because I started, stopped, started again, hit the back space and delete key over and over again, fretted, told myself it was stupid, worried about what others would think, gave up a walked away, came back, and finally finished.

This wasn’t the post I had in mind when I sat down to write it. What I had in mind was a super-polished, inspirational and eloquent statement that would be my introduction to this new world I’m stepping into.

But screw it. I’m moving forward. This post is what it is, and I am what I am. And that’s that.

Hitting publish in 3, 2, 1 . . . . .

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